The aim of the lecture is to offer analytical and practical knowledge in strategic change and implmentation. Participants will gain insights into the problems of strategic change. They should develop a solid knowledge of the basic concepts and theories of strategic change and implementation. The focus is on the question of how companies can achieve and maintain competitive advantages in different contexts. This question is discussed on the basis of theories, empirical findings and practical examples. Students should be able to analyze the external and internal environments of companies and identify the associated opportunities and risks in order to make solid strategic changes.
Grad Scheme
Letter