The course is concerned with understanding the nature of the competitive process and the source of firm-level competitive advantage. The focus is upon the economics of market competition, and the strategies that firms can adopt to gain a competitive advantage. The course explores the fundamental micro-economic principles of competition and applies these principles to the study of competitive advantages and strategies. It also provides students with an understanding of how macroeconomic performance is measured, how monetary and fiscal policies influence macroeconomic performance, and how these relate to everyday corporate business decisions.
Grad Scheme
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