MBE 556: Entrepreneurship: Driving Innovation in Established Corporations

This module aims to understand the different factors that support innovation and entrepreneurial performance within an organization. Students are shown how innovations of products, services, processes, and organizational structure can create and destroy markets. Consideration is given to innovation within an organization, showing how innovation can be used to address social, environmental, and governance challenges. The students then integrate innovation into a managerial perspective, highlighting the entrepreneurial practices necessary to sustain innovation and create new products and services.  Students will analyze the factors that lead to the new and disruptive business models and how they impact organizational strategy and organization.  Other covered areas include how to generate and manage ideas, opportunity assessment, and how to develop a plan to successfully execute a plan.  Note that this is not a course in new product development.