MBE 520: Risk & Reputation Management

Reputational risks and crises of all types are inevitable. Failures due to these risks and crises are not inevitable. The mission of this course is to help equip you to develop your decision-making tools to identify and effectively address risks and crises in our increasingly risk-laden dynamic and uncertain world. Unanticipated reputational crises can destroy a brand, enterprise, firm or person and their reputation. Properly anticipated, the damage, reputational or otherwise, from a crisis may be mitigated or, possibly, avoided totally. Marketing and communications play a substantial role in both risk assessment and crisis management processes. This course seeks to increase your awareness of dimensions of reputational risks so you can manage them more effectively while giving you more perspective on the complex inter-relationships of elements and disciplines at work in business development and management. Building and preserving your reputation is critical and impacts all image aspects.